Search Engine Optimization (SEO) is the science
of search as it relates to marketing on the web.
It is mostly technical in nature, combining
programming with business, persuasion, sales,
and a love for competitive puzzle solving into a
written form capable of maintaining desired
revenue goals while achieving high rankings in
the organic sections of search engine results
pages. It is not just technical, nor
copywriting, nor links, nor just search engine
submission, but an intricate blend of over a
hundred variables into the fabric of a website.
It is difficult to accomplish without a formal
proven methodology and strong proprietary tools.
It has become increasingly
important to be listed on Google, Yahoo, and MSN
search engines. Not only is it important to be
listed on here, it is important for your website
to come up in the first or second page of the
search result as people rarely look beyond the
second page of the third page for what they are
looking for.
The objective of Search Engine
Optimization is to increase web visitor counts
by ranking very high in the results of searches
using the most appropriate keywords describing
the content of your site. This relative ranking
is often viewed as a struggle to best use a few
keywords, instead of a struggle to out-do your
competition. If you search on your target
keywords, you will see the leading site in the
rankings. All you need to do is to be better
than that number one site.
There are tens of variables
including site wording, meta tags, keyword
choice, and the site design itself which
influence where your website is listed in search
engines. Your site can be analyzed, designed or
redesigned to gain higher ranking in search
engine results.
