Banners are those rectangular advertising
graphics seen on many web pages. An
effective banner design can make the difference
between an unsuccessful and successful banner ad
campaign. For banners its best to use some kind
of animation to capture the users attention. A
quick-to-download animation can greatly increase
a banner's CTR (Click Through Rate). Animation
must be used very carefully since the purpose of
the animation is to attract visitors, not to
irritate them. Further placing a "Click here" or
"Submit" graphic image on your banner can
significantly improve your CTR.
Its also important to have a
number of banner ads. People get bored of the
same banner ads all the time. Imagine if a
company only had one commercial they ran and
never changed their commercial.
To find the most effective
banner design for your business, you must go
through a period of testing. Testing means that
you run a banner over a period of time and
measure the results (i.e. CTRs and resulting
sales). Then you change one thing about the
banner design, such as a color or a font change,
and run that banner over a period of time and
measure the results. The banner designs that
result in the most sales should be the types of
banners you use for your banner campaigns.
